I’ve been meaning to write a blog for some time about Australian style. I know a lot of you in Dubai and Singapore are wondering if us Aussies still wear flip flops everywhere. I will never forget my modelling booker in Singapore telling me in 2005 that I should never wear flip flops to any meetings, even though it’s ok in Australia, it’a not ok in Singapore.
Above: Wearing jacket from La Lecca, shoes from Vince Camuto, necklace I DIY’d (coming soon to the blog), jeans from Nobody and classic white shirt from COS.
Almost a decade on, I can confirm that Perth style, if not Australian style, has definitely evolved. It’s not just beachwear and casual wear. Some fabulous Australian labels have emerged and with them even cooler Australian bloggers. I was going to feature Tash Sefton and Elle Ferguson of They All Hate Us and voila the girls appeared in Perth for Karrinyup Shopping Centres SS’14 Launch and I got an invite through my radio gig to go!
Tash and Elle really epitomise Aussie style to me, unlike the other Aussie super bloggers Nicole Warne and Margaret Zhang, Tash and Elle are a lot more “undone” and have a wardrobe of mostly staples which is “budget friendly” for the everyday woman. I also “@” mentioned Tash and Elle on Instagram and they actually “liked” my images back which is something many of the other super bloggers don’t do.
Upon first moving back to Australia after 10 years overseas in January, I realised Australian style seemed a lot like LA Style but with a lot less colour. Think distressed denim, chambray, Breton tops, neutrals and beachy hair. In fact, I am de-colouring my wardrobe as we speak and getting rid of all my blinged up Dubai necklaces in a garage sale soon (more on that to come).
I’m not doing this wardrobe overhaul to fit in, but rather to cope with the weather. We don’t live in airconditioning here like Dubai in Singapore, hence the beachy hair. It’s super windy in Perth! The heavy necklaces burn you in Summer outside and culturally, Australians are very relaxed, hence the rips in the denim which would otherwise find you shunned in Singapore! Plus I am getting older and I look young enough as it is, don’t need the crayola-coloured wardrobe to add to that.
One glance at Tash and Elle’s Instagram accounts and you’ll see staple after staple: demin, chambray, miltary khaki, leopard print, leather and more slashed demin. It’s a very cool, relaxed and achievable look for most women. Tash and Elle are also dreamily accessible. Seeing them on stage, I was surprised (as a seasoned presenter) as to how well they spoke and how natural they were.
And me, like a 20-something again (except I am 30 now) moving to a new city was overjoyed to bump into some really great new friends at the show:
Perth lifestyle blogger Rayne Embley.
Stylist Ivanna Fontana and her friend Diva.
Heidi Anderson from my work. She hosts breakfast on our sister station 92.9. Her producer Heidi (same name, go figure!) is on the left.
Here I am with one of my closest and newest friends in Australia, Helena Wallis. She’s the marketing guru behind the event I hosted with Patricia Field at Enex 100.
Thankyou so much to the team at Karrinyup Shopping Centre for the great evening. Images from my phone and by Matt Jelonek.